GET CLEAN COAL CLEAN!

Today Reality started airing our latest ad. It’s called “Air Freshener” and we’re very excited to say it’s directed by Academy Award winners Joel and Ethan Coen.

The ad directly calls out the coal industry on their ridiculous claims that coal is clean, as only the Coen brothers can. Watch the ad (and a production video) here:

http://www.thisisreality.org/blog/

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ABOUT THE REALITY CAMPAIGN

http://action.thisisreality.org/about

In reality, there is no such thing as "clean" coal in America today. Coal cannot be called 'clean' until its CO2 emissions are captured and stored safely.

Let's be clear: there are no US homes, factories, shopping centers or churches powered by coal plants that capture and store their global warming pollution.

Today, coal power plants emit carbon dioxide (CO2), the pollutant causing the climate crisis. A third of the America's carbon pollution now comes from about 600 coal-fired power plants. And of the more than 70 proposed new coal power plants, barely a handful have plans to capture and store their CO2 emissions. If these dirty plants are allowed to be built, this will mean an additional 200 million tons of global warming pollution will be emitted in America each year. Until coal power plants no longer release CO2 to the atmosphere, coal will remain a major contributor to the climate crisis.

Scientists indicate that we can avoid the worst climate impacts if we turn CO2 emissions around in the next few years. The Chairman of the Intergovernmental Panel on Climate Change (IPCC), Dr. Rajendra Pachauri, in 2007, said, "If there's no action before 2012, that's too late. What we do in the next two to three years will determine our future. This is the defining moment." For coal to maintain a role in America's energy mix, the industry must act quickly to stop emitting CO2.

The Reality Coalition is a project of the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters, and tells the truth about coal today -- it isn't clean. We are challenging the coal industry to come clean -- in its advertising and in its operations. You can learn more about the reality of "clean" coal here or take action and help stop misleading coal campaigns.

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