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Burt's Bees Defends The Hive

Burt's Bees Defends The Hive	380 Views
posted on Tuesday, November 06, 2007

BURT'S BEES DEFENDS THE HIVE
By Shahnaz Mahmud
AdWeek
November 6, 2007

Original Link

NEW YORK - Did you know that every third bite of food eaten depends on bee pollination? That's why it is critical to be aware of Colony Collapse Disorder, the mysterious disappearance of bees, which presents a growing threat to honeybees worldwide.

Burt's Bees co-founder Burt Shavitz is addressing the issue through a multiplatform approach, including a public service announcement, online marketing and consumer sampling. Burt's Bees is partnering with the North American Pollinator Protection Campaign for the effort.

The PSA hit movie theaters nationwide last week to coincide with the Bee Movie animated film release. The film features the voices of Jerry Seinfeld and Renee Zellweger.

The cause-marketing effort is designed to drive home the message in a high-profile manner. The PSA, for example, features Shavitz talking about the important role bees play in agriculture. "We believe the bees' survival depends on how we manage and protect our world. Burt's Bees is funding research to help find a solution and you can help too. Support your local organic farmer. Plant a seed. Make a healthy place for the bees to live," he says in the video.

Shavitz encourages audiences to visit the Burt's Bees site to get a free packet of seeds to grow bee-friendly flowers.

"We wanted to tie in to Bee Movie because the movie is tied in to Colony Collapse Disorder. As a leader in natural personal care, we believe in the greater good and felt it was important to raise awareness of this major threat to our environment and our agriculture. Bees, food, flowers, people -- we're all connected," said Mike Indursky, chief marketing and strategic officer of Burt's Bees.

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IMPORTANT RESOURCES:

BURT'S BEES RESOURCE PAGE

NORTH AMERICAN POLLINATOR PROTECTION CAMPAIGN

THE WAY BACK TO BIOLOGICAL BEEKEEPING (DEE LUSBY)

BUSH BEES WEBSITE (ORGANIC BEE WEBSITE)

YAHOO ORGANIC BEEKEEPERS DISCUSSION LIST

WIKIPEDIA ON COLONY COLLAPSE DISORDER

VERY INFORMATIVE OVERVIEW OF 'COLONY COLLAPSE DISORDER'VERY INFORMATIVE OVERVIEW OF 'COLONY COLLAPSE DISORDER' (5/4/2007)

MAAREC COLONY COLLAPSE DISORDER WEBSITE

MAP OF U.S. STATES REPORTING COLONY COLLAPSE DISORDER (pdf)

GENERAL BEE ARTICLES & REPORTS

NATIONAL ACADEMY OF SCIENCES STUDY ON POLLINATORS

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PREVIOUS NHNE NEWS LIST ARTICLES:

VIRUS IMPLICATED IN COLONY COLLAPSE DISORDER IN BEES (9/7/2007):
http://groups.yahoo.com/group/nhnenews/message/13427

POSSIBLE COLONY COLLAPSE DISORDER BREAKTHROUGH (9/2/2007):
http://groups.yahoo.com/group/nhnenews/message/13407

SENATOR BOXER ON COLONY COLLAPSE DISORDER (7/18/2007):
http://groups.yahoo.com/group/nhnenews/message/13236

USDA ANNOUNCES COLONY COLLAPSE DISORDER ACTION PLAN (7/13/2007):
http://groups.yahoo.com/group/nhnenews/message/13215

HONEYBEE DIE-OFF NOW REPORTED IN 35 STATES (6/12/2007):
http://groups.yahoo.com/group/nhnenews/message/13100

WHO KILLED THE HONEYBEES? (5/30/2007):
http://groups.yahoo.com/group/nhnenews/message/13034

VERY INFORMATIVE OVERVIEW OF 'COLONY COLLAPSE DISORDER' (5/4/2007):
http://groups.yahoo.com/group/nhnenews/message/12932

HONEYBEE DIE-OFF THREATENS FOOD SUPPLY (5/3/2007):
http://groups.yahoo.com/group/nhnenews/message/12930

HONEYBEE COLLAPSE MYTHS (5/2/2007):
http://groups.yahoo.com/group/nhnenews/message/12924

BEES VANISH, & SCIENTISTS RACE FOR REASONS (4/25/2007):
http://groups.yahoo.com/group/nhnenews/message/12895

ORGANIC & KILLER BEES SEEM RESISTANT TO 'COLONY COLLAPSE DISORDER'
(4/24/2007):
http://groups.yahoo.com/group/nhnenews/message/12889

HONEY BEE DIE-OFF ALARMS BEEKEEPERS, CROP GROWERS & RESEARCHERS (4/24/2007):
http://groups.yahoo.com/group/nhnenews/message/12888

HONEY BEE EXPERTS GATHER TO POOL KNOWLEDGE (4/22/2007):
http://groups.yahoo.com/group/nhnenews/message/12880

HONEY BEE DIE-OFF RESOURCES (4/17/2007):
http://groups.yahoo.com/group/nhnenews/message/12857

ARE MOBILE PHONES WIPING OUT OUR BEES? (4/15/2007):
http://groups.yahoo.com/group/nhnenews/message/12851

BEE COLONIES ACROSS U.S. CONTINUE TO DIE (4/7/2007):
http://groups.yahoo.com/group/nhnenews/message/12825

ARE GM CROPS KILLING BEES? (3/23/2007):
http://groups.yahoo.com/group/nhnenews/message/12754

HONEYBEES VANISH, LEAVING KEEPERS IN PERIL (2/27/2007):
http://groups.yahoo.com/group/nhnenews/message/12647

U.S. BEE COLONIES DECIMATED BY MYSTERIOUS AILMENT (2/14/2007):
http://groups.yahoo.com/group/nhnenews/message/12588

PARASITE DEVASTATES U.S. BEES (5/2/2005):
http://groups.yahoo.com/group/nhnenews/message/9104

MAD BEE DISEASE (2/20/2001):
http://groups.yahoo.com/group/nhnenews/message/1181

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NHNE Factory Farming Resource Page

NHNE Factory Farming (& Cruelty To Animals) News Stories

NHNE Climate Change Resource Page


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